This chapter takes a lighthearted look at the origin of the separate sense-of-self and the ego-mind whose role it is to defend that concept. It explains how we unknowingly develop an attached to this 'me'-sense because of the natural process of development, which occurs between four to seven years of age.
Chapter 3 continues by describing the ways in which we craft and secure our separate sense-of-self and how we eventually are molded by the opportunities and limitations of our particular culture. We also discover that there are two ways to joy. This chapter explains what these two paths are, how to recognize them, and how to select the way for you that will allow the complete expression of your full potential. This chapter ends with a look at the ego's response to the process of dead and dying with a beautiful except from author and Diamond Way Buddhist teacher, Lama Ole Nydahl.